It's Not How Good You Are, Its How Good You Want to Be - 书评

粉晶乖乖

　　It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossi ...

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凡尘猫

　　现代人忙忙碌碌心情浮躁，很难得会静得下心去读长篇大论。这本书短小精干，刚好符合现代人这种心态的需要。不得不说作者作为资深广告人连写书也深得“client"的心理，不失为一种周到的考虑。
　　
　　边读书边写笔记和随想，一个多小时也读完了，可见这本书有多么精简。没有一句废话。我虽然不是广告人，但是书中有很多有关agency-client的关系的建议个人觉得很有参考价值。

杨不二

　　在巴厘岛休假，逛书店时无意中看到这本书。
　　
　　决定买下来只是因为书名。
　　拆封之后才意识到这本书可能是我之后职业和人生的重要导师。
　　对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。
　　当下就决定把它翻译成中文，每字每句的推敲。
　　
　　但愿以此为契机，我的事业和人生走进一个升级版shero系统。
　　感谢异域偶遇带给我的惊喜。Thank God！

Taylor

　　Very thought-provoking
　　need a business card
　　提问式
　　图片式
　　思维引导式
　　
　　the vision of where or who you want to be is the greatest asset you have.
　　
　　Do not seek praise, seek critisim.
　　
　　Accentuate the positive eliminate the negative.
　　--- find out what is right n dramatize it to the infinity, just like a cartoonist exaggerates an action.
　　
　　Do not promise what you cant deliver.
　　
　　Know ur clients real objectives n concern.
　　
　　Do it in ur clients way, he'll lay the guard down, then its time to do it ur way.
　　
　　Never ever say NO to anything.
　　
　　if you can not solve a problem its because u r playing by the rules.
　　-- Einstein: there's nothing that is more certain sign of insanity than to do the same thing over n over n expect the results to be different.
　　
　　FALL,FALL AGAIN,FALL BETTER -- Samuel Beckett
　　
　　visualize the presentation, ppl remember a melody first then the
　　lyrics, do them a painting or anything beyond their expectation,
　　
　　a good ad should be recognizable from a 100 yard pace, even without mentionning the brand name.
　　
　　rough layouts sell the idea better than polished ones.
　　-- the rough one allows u n ur clients to be involved, theres scope to interpret, to develop, to change as u progress.
　　
　　No worry 2 work with the BEST,
　　-- improving that u want to do well n work hard on it , JUST HAVE FUN
　　
　　when ends up mind block, use another tool to paint
　　
　　split out the deep idea ur customer get which he cannot express.
　　
　　REPEAT the Slogan again n again n again, win attention.
　　
　　Do it on Tuesday if theres 5 pinches.
　　
　　GET INVOLVED, MAKE MISTAKE, HAVE FUN